Amazon wanted a big, attention-grabbing event to launch “The Grand Tour” — the new series from Jeremy Clarkson, Richard Hammond and James May. They got it in the form of a global “car crash” stunt that simultaneously staged wrecked Toyota Priuses (Priii?) at iconic locales in Hollywood, London and Berlin.
Beck Media produced the stunt in partnership with Amazon, and the results were staggering: an instant, global, social and earned media curtain-raise alerting fans that Clarkson, Hammond and May were back and more outrageous than ever. Jalopnik, Road and Track, Autoblog and L.A.’s ABC 7 covered the stunt in the U.S., to name only a few.
Here’s a time lapse video of how the Hollywood “crash” came together: