Johnsonville is a family-owned company in rural Wisconsin, a region not widely known for its rich Italian culture, and yet Johnsonville’s employees – who are known as members – have been making incredible Italian sausage since 1945. Johnsonville was looking for new ways to promote its product, and the result was Dinner is Served, an original digital series conceived and produced by Beck Media.
Featuring Top Chef‘s lovable fan favorite and Italian restauranteur Fabio Viviani, Dinner is Served takes Johnsonville members on a culinary adventure—treating them to a delicious Italian spread, teaching some of Chef Fabio’s personal recipes, and more.
Dinner is Served was purpose built to be highly promotable via editorial media – a key performance indicator for Johnsonville. Beck Media created media mailer cooking kits featuring Johnsonville Italian sausage, placed the Dinner is Served recipes with numerous print and online publications, and filled press days with national and regional media resulting in coverage in several verticals, including entertainment (HARRY, USmagazine.com, In Touch, Closer), lifestyle (Parade.com, Esquire), food (The Daily Meal), and business (Business Insider, Ad Age’s Creativity).
Watch the full series at www.DinnerIsServed.tv.