Beck Media conceived, sourced, and executed a previously untapped marketing opportunity at the Indianapolis 500 to promote Amazon Prime Video’s original documentary series Le Mans: Racing is Everything, which follows drivers from the famous 24-hour car race in France.
Across the most highly attended days of the Indy 500, Beck Media won the hearts and minds of automotive press with our “Amazon Prime Video…Start Your Engines” activation. Credentialed media at the Indy 500 work for hours on end, and for weeks at a time. We amped up the hospitality in the Indianapolis Motor Speedway Media Center with a combination of food, drinks, and surprise experiences like a mini spa room, live racing-themed LEGO builds, Amazon product giveaways, and more!
During the event, we connected with more than 1000 attending media and received social coverage, editorial coverage, and numerous thank you notes. Needless to say, we were touched!
Watch the series trailer for Le Mans: Racing is Everything here: