This past winter, Beck Media built a full-scale replica British pub at AutoMobility LA in Los Angeles and the North American International Auto Show (NAIAS) in Detroit to support the second season of Amazon Prime Video’s “The Grand Tour.”
At “The Grand Tour” Mayhem Hall Pub, team Beck offered attending media complimentary pints of beer, classic British bites like fish & chips and bangers & mash, photo booth opportunities and more.
The build of the pub was covered top-to-bottom in show memorabilia, British fanfare, and classic pub décor, and was full of Easter eggs for superfans of “The Grand Tour” and its rambunctious trio of hosts, Jeremy Clarkson, Richard Hammond and James May.
Mayhem Hall was a hit among attending press at both shows. The response was phenomenal, with more than 600 credentialed media visiting the pub across both events, garnering editorial and social media coverage and exceeding client KPIs. Attending outlets included Associated Press, Bloomberg, Car & Driver, Jalopnik, Los Angeles Times, Maxim, Road & Track, USA Today, and The Wall Street Journal, to name only a few.
Below: a few snapshots of the fun. Cheers!