Building on a successful career as a communications executive for leading television, technology, and interactive entertainment companies, Todd established BECK Media in 2000 to provide companies access to personalized, business-minded strategic marketing and communications solutions.
Before starting BECK Media, Todd handled communications in an agency setting, at a major U.S. broadcast television network, and at a trailblazing online casual gaming company. Today, Todd works with founders and CEOs to help them build and grow lasting companies and brands. He is primarily responsible for maintaining the agency’s results-oriented culture of creativity, innovation, and technology. An inveterate media hound with an offbeat creative marketing streak, Todd leads business development, capabilities expansion and team growth. He oversees strategies for integrated client campaigns including on/offline promotions, PR, experiential initiatives, partnership and influencer marketing, branded content, and social media programs.
Todd graduated from Cornell University’s College of Arts & Sciences with a Bachelor of Arts degree (Economics) and is a member of the Academy of Television Arts & Sciences, the third-term Chairman of the Television Publicity Executives Committee, and a National Vice President of the Muscular Dystrophy Association.
In any given week, you can find Todd commuting to work in a variety of ways – via bike, train, scooter, electric skateboard or ride share – for new points of view, fresh air and unexpected connections.
Tom serves as president for BECK Media. In that role he helps some of the media and technology industries’ leading companies influence audiences and create value.
Tom oversees all of BECK’s account teams and operations across its locations in Austin, Atlanta, New York City, San Francisco, and the company’s headquarters in Santa Monica.
Since rejoining BECK Media in 2014, McAlister has led campaigns for clients including ZipRecruiter, National Geographic and Facebook, among others. He established and continues to lead BECK Purpose, the company’s pro bono corporate social responsibility initiative, which has donated hundreds of staff hours to nonprofits that are working to address issues like homelessness and social justice in the communities where BECK operates.
Tom first worked for the agency from 2009-2010, before being named director of publicity initiatives at Warner Bros. Worldwide Television Marketing and then head of content marketing at Hulu, where he oversaw all aspects of marketing campaigns for Hulu original and acquired series. A graduate of Miami University (Ohio) and a member of the Academy of Television Arts & Sciences, Tom lives in Austin, Texas with his wife and two children. He is a recreational baker, and if you ask him very nicely, he’ll make you a pie.
Adrienne Arieff serves as Managing Director, Marketing for BECK Media. Her interests lie at the intersection of emerging technology and creating meaningful, integrated experiences between people and brands.
She was founder and Chief Strategist of award-winning marketing communications firm (Arieff Communications) from 2003-2015. She has helped some of the world’s leading global brands such as; adidas, Facebook, Lexus, method, and Spotify at the intersection of culture, corporate social responsibility and technology.
Adrienne has held Senior and Executive roles for Havas Life, Burberry and OutCast where she led strategy for brand discoveries, communications and marketing. She has authored 3 books: The Sacred Thread, SPA, and Fairytale Success: A Guide to Entrepreneurial Magic. Adrienne has advised (and sits on boards) of several non-profits, Venture Capital Firms, and accelerator groups including: UpFront Ventures, Highway 1, Universal Giving, Room To Read, Accel Foods, Enterprise for High School Students, Glide Memorial, Accountability Counsel, Dress For Success and The Roberts Enterprise Development Fund.
She has been an advocate and doer in the space of mentorship for over 10 years and runs a non-profit called Project Mentor that has impacted the lives of hundreds of mentees and mentors to date.
Stephanie is head of BECK Media’s Atlanta office.
Stephanie develops publicity and creative strategy campaigns spanning digital marketing, social stunts, and strategic media relations. She has worked with a variety of clients at the agency including NBC Universal, MGM Television, Tenderfoot TV, AEG Global Partnerships, Mark Gordon Productions, and the Academy of Television Arts & Sciences, among many others.
She joined BECK Media in 2009 at the agency’s West Coast headquarters before relocating to Atlanta in 2017 to establish the new outpost in Atlanta’s historic Ponce City Market. Prior to BECK Media, Stephanie worked for personal and corporate publicity firm WKT PR, where she executed campaigns for Paramount Digital, Pepsi Digital and a variety of notable actors, directors and writers. She started her career as a member of the media relations team at “Entertainment Tonight” and “The Insider.”
In her free time, you can find Stephanie exploring Atlanta’s best dog-friendly spots with her rescue pup, Frank, or scheming new ways to get to New York City – just to eat a Num Pang sandwich. Passionate about prison reform, she volunteers for several organizations tackling issues to this end.
Stephanie earned a bachelor’s degree in journalism and telecommunications arts from the University of Georgia.
Aubrey leads BECK Media’s New York City-based account team.
She works on strategic media relations, executive visibility, and consumer publicity campaigns for a variety of clients including National Geographic, Netflix, EPIX, Academy of Motion Pictures Arts & Sciences (AMPAS), and Hulu, among others.
In her spare time, she enjoys re-watching “30 Rock,” being outside, going to concerts, playing tennis, and continuing her quest to find the best bowl of ramen in the city. Aubrey volunteers as a girls lacrosse coach at a local junior high school.
She joined BECK from HarperCollins Publishers, where she executed publicity campaigns for titles under the It Books and Harper Design imprints, specializing in celebrity, pop culture, design and sports books.
She graduated from the University of Florida with a B.S. in journalism, a B.A. in sociology, with minors in sustainability studies and women’s studies.
Tierney leads BECK Media’s San Francisco Office where she specializes in consumer technology. She works with innovative companies to craft stories, create communications strategies and deliver creative thought leadership programs, from start-ups to Fortune 500 companies.
She started her career in San Francisco working for Sutherland Gold before moving to Austin and helping to establish BECK’s agency practice there.
Tierney recently returned to the Bay Area to further build out the consumer technology business practice for BECK Media.
A proud Horned Frog, she graduated from Texas Christian University in Fort Worth with a Bachelor of Science in public relations and advertising with a minor in Spanish.
When not at work, Tierney can be found hiking with her golden retriever, Hayes, or rooting on the San Antonio Spurs to another championship (after they rebuild of course).
Sarah leads the entertainment PR team at BECK Media and Marketing in the agency’s Austin, Texas office.
Through creative activations, thoughtful storytelling, and tailored public relations strategies, Sarah helps BECK clients develop compelling, newsworthy narratives that garner regular media coverage across extended periods of time.
Her past and current work includes public relations campaigns for original series on Netflix, Amazon Prime Video, and Facebook Watch, event PR including red carpet management for SXSW Film, and thought leadership and executive visibility management for Nickelodeon and Starz.
She earned her Bachelor of Business Administration in International Business and a Plan II Honors Bachelor of Arts at the University of Texas at Austin. In her free time, she enjoys traveling (ask her for one of her many well organized Google maps of best food, drinks and things to do) and collecting vinyl records.
Sharn is part of the BECK Media and Marketing Los Angeles team, where she develops and implements creative PR and communications strategies.
Originally from the Land Down Under, Sharn was Publicity Manager at the Nine Network for over six years. She oversaw the launch and following four seasons of The Voice Australia, the highest-rated entertainment program in the country’s history. She led national publicity strategies for other network programs including 60 Minutes, Big Brother and The Block, as well as programming from Warner Bros., NBC and Sony Pictures Television.
With both in-house and agency experience, Sharn has a diverse knowledge of communications, digital and media relations and thrives on delivering results for clients such as NBC Universal, Netflix, Grace: A Storytelling Company, Beyond Productions, National Geographic Channel and the Critics’ Choice Awards.
Sharn holds a Bachelor of Business majoring in Public Relations from Torrens University Australia.
Shannon is a member of BECK Media’s Los Angeles team, where she drives strategy and helps oversee media campaigns for the agency’s sports, entertainment, business, and tech clients.
Prior to joining BECK Media, she was a senior account manager at LCO, an award-winning boutique PR firm. While there, she designed, led and executed innovative PR campaigns on behalf of New York Time’s best-selling authors, iconic sports and entertainment personalities, Fortune 500 companies, Inc. 500 entrepreneurs as well as leading lifestyle experts and entertainment-industry executives.
At BECK Media, Shannon develops and implements strategic media initiatives for a broad range of client accounts. Her expertise has benefited past and current clients including AEG, The Los Angeles Film School, Lionsgate/Comic Con-HQ and SEGA, among others.
A proud native of San Francisco, Shannon graduated from Occidental College with a B.A. in Psychology and a minor in art history.
Kayla joined BECK Media and Marketing’s entertainment team in Austin after working with a diverse roster of entertainment and hospitality clients.
Her current work includes creating and implementing campaigns as well as handling press outreach for original series on Facebook Watch and Amazon Prime Video, as well as various clients including Starz, Whistle, Nickelodeon and others. Her past clients include Circuit of The Americas, including event PR for major headlining concerts like Taylor Swift, Elton John, and Willie Nelson, and red carpet management for SXSW Film, Texas Medal of Arts Awards, and many more.
Kayla earned her Bachelor of Science in Public Relations at the University of Texas at Austin. In her free time, you can find Kayla at music festivals or attempting to learn the choreography to “The Greatest Showman” soundtrack in its entirety.
A New York native, Dianna works on strategic media relations for the BECK Media Atlanta team.
Dianna previously worked at HarperCollins Publishers where she carried out multifaceted digital and traditional publicity campaigns for fiction, nonfiction, genre fiction, lifestyle, and cookbooks.
At BECK Media, Dianna works on executive visibility, trade and consumer editorial publicity, as well as special events for a variety of clients, including National Geographic Channels U.S., Myx TV, Juma Entertainment, and others.
Dianna is a proud graduate of The City College of New York, where she studied public relations and advertising.
A lover of all things DIY, in her free time, she loves to cook, craft, read, and cuddle up with the furriest of dogs any chance she gets.
Yurie joined the BECK Media New York City team after starting her career in tech PR in San Francisco.
Prior to BECK, she spent four years at SutherlandGold Group, a bi-coastal tech PR agency, where she developed and executed media strategies, executive thought leadership programs, and speaking and awards opportunities for companies including SurveyMonkey, Imgur, Cloudflare, Wonder Workshop, Goldbelly, and Carbon Black.
At BECK, Yurie works on strategic media relations for a variety of entertainment and tech clients, including National Geographic, EPIX, and Scribd.
Yurie graduated from the University of California, Berkeley (Go Bears!), with a double major in English and media studies, and a minor in education. Outside of work, she can most likely be found making the most of her AMC A-List movie theater subscription, playing volleyball with her recreational league, or curled up on the couch bingeing her latest TV obsession.
