Beck Media News

Amazon’s “The Grand Tour” Crash

Amazon wanted a big, attention-grabbing event to launch “The Grand Tour” — the new series from Jeremy Clarkson, Richard Hammond and James May. They got it in the form of a global “car crash” stunt that simultaneously staged wrecked Toyota Priuses (Priii?) at iconic locales in Hollywood, London¬†and¬†Berlin.

Beck Media produced the stunt in partnership with Amazon, and the results were staggering: an instant, global, social and earned media curtain-raise alerting fans that Clarkson, Hammond and May were back and more outrageous than ever. Jalopnik, Road and Track, Autoblog and L.A.’s ABC 7 covered the stunt in the U.S., to name only a few.

Here’s a time lapse video of how the Hollywood “crash” came together:

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