We represent studios, networks, producers, and an incredible mix of established players and venture-backed start-ups that are currently inventing the future of video, brand marketing, and live entertainment. We also work with inspiring and influential entertainment-related non-profits and industry trade groups.
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First, we work with you to clearly define a vision of success.
Then, we customize a suite of services to achieve your business goals.
It sounds simple,
We are a small agency with big ideas. Drawing on years of experience in entertainment and technology, publicity and marketing, we make those ideas spring to life through energetic account management and meticulous attention to details.
If you’d like to learn more about how Beck Media & Marketing can help you achieve your business goals, reach out.
Building on a successful career as a communications executive for leading television, technology, and interactive entertainment companies, Todd Beck established Beck Media & Marketing in 2000 to give companies access to a personalized, business-minded media relations and strategic marketing solution.
Today, Todd is primarily responsible for maintaining the agency’s results-oriented culture of creativity, curiosity, innovation, improvement, honesty, respect, and technology that makes Beck Media a great agency to work for (from the staff perspective), and with (from the client perspective).
Todd’s diverse background, experience and interests correlate closely with Beck Media’s areas of focus which span content creation and exploitation on TV, web, mobile, and social media, and whatever medium comes next. An inveterate media hound with long and strong media relationships and an offbeat creative marketing streak, Todd contributes extensively to the agency’s client campaigns.
Before starting Beck Media, Todd worked in agency, network, and web 1.0 companies. He graduated from Cornell University’s College of Arts & Sciences with a Bachelor of Arts degree (Economics). Todd is a member of the Academy of Television Arts & Sciences, the Chairman of the Television Publicity Executives Committee, and a National Vice President of the Muscular Dystrophy Association.
Steve Spignese oversees the entertainment team at Beck Media & Marketing, directing campaigns for all of the agency’s entertainment clients. Steve leads multiple account teams at the agency, each dedicated to serving clients with creative and dynamic work that influences offline, broadcast, and online audiences.
In recent years, Steve’s team of PR pros have planned and executed campaigns on behalf of broadcast, cable, and digital content creators including Animal Planet, Debmar Mercury, National Geographic, Sony Pictures Television and multiple daytime strips including court and talk formats. Recent and ongoing client work includes a variety of social and digital programs for the NBC prime time schedule, the syndicated television property “RightThisMinute,” and several web series for NBC Digital Studio, Sony Pictures Television, and Warner Bros. Television Group.
In addition to overseeing PR duties for the creators of shows like “Hell’s Kitchen,” “MasterChef” and others, he also takes a leading role with clients like AEG Global Partnerships, the NAB Show (the world’s largest entertainment media technology conference), and the Academy of Motion Pictures Arts & Sciences. Steve also led efforts on behalf of the Television Academy Foundation; the charitable arm of the Academy of Television Arts & Sciences.
Prior to joining Beck Media & Marketing in 2004, Steve oversaw marketing and PR at The L.A. Office, a promotions firm dedicated to bringing brands and entertainment properties together for mutually beneficial marketing programs. He began his career with an eight year stint Rogers & Cowan where he represented a variety of high-profile actors, writers and producers. He left R&C to work at online pioneer Yahoo! where he handled PR on behalf of that company’s entertainment properties.
Steve is a member of the Academy of Television Arts & Sciences. He studied at the University of Kent, in Canterbury, England, and graduated Phi Beta Kappa from the University of Massachusetts with a Bachelor of Arts degree in Communication.
A veteran communications and marketing executive, Tom McAlister has launched, built and sustained media and technology brands for the last 15 years. His work experience puts him at the intersection of entertainment and digital, like Beck Media itself.
Tom rejoined Beck Media & Marketing from Hulu, where he served as head of content marketing for the streaming service. In that role Tom was charged with leveraging content to increase user engagement and build demand for Hulu’s licensed and exclusive series. He also oversaw all aspects of the marketing campaigns for Hulu’s slate of original series, and had management oversight of Hulu’s social media team.
Prior to his time at Hulu, Tom worked for Warner Bros. Worldwide Television Marketing, the marketing arm of Warner Bros. Television Group (WBTVG). In the role of director, publicity initiatives, Tom developed innovative strategic partnerships and promotional programs to support series within the WBTVG portfolio. As a show publicist, Tom led studio-side launches for hit series including “Arrow” and “Person of Interest.”
During his first span at Beck Media & Marketing, Tom served as technology team lead, providing outsourced marketing communications counsel to technology and digital content companies in a variety of industries. Prior to that Tom worked at PMK*BNC, where he rose from assistant level to account supervisor across a six year stretch and addressed the communications needs of television, film and live events clients.
Tom earned an English degree from Miami University (Ohio), and he is a member of the Writers Guild of America, the Academy of Television Arts & Sciences, and PromaxBDA. He lives in Austin, Texas with his wife and two children.
Stephanie Booker specializes in clients working at the intersection of entertainment and technology. Stephanie develops and executes publicity and creative strategy campaigns spanning digital marketing, social stunts, and strategic media relations for a client roster that has included NBC Universal, Academy of Motion Pictures Arts & Sciences, HULU, AEG Global Partnerships, Mark Gordon Productions, RightThisMinute, MTV Networks, the Academy of Television Arts & Sciences Foundation, and the NAB Show, among others.
Stephanie also spearheads many of Beck Media’s special projects and large-scale events, including the campaign for the 2014 hit film “Camp Takota,” starring YouTube sensations Grace Helbig, Hannah Hart and Mamrie Hart; 2013 Comic-Con favorite, “The Sidekick,” and television producer Tom Fontana’s “Borgia,” the eponymous domestic market introduction of his hit European series.
In her free time, you can find Stephanie rushing to the beach to catch the sunset, jamming to Meat Loaf’s “Bat Out of Hell,” and scheming new ways to get to New York City – just to eat a Num Pang sandwich. She is also very passionate about prison reform, and volunteers for several organizations tackling issues to this end.
Born and raised in Georgia (Go Dawgs!) Stephanie serves her PR hustle with a side of Southern hospitality. She joined Beck Media from personal and corporate publicity firm WKT PR where she executed campaigns for Paramount Digital, Pepsi Digital and a variety of notable actors, directors and writers. Prior to WKT, she was a member of the media relations team at “Entertainment Tonight” and “The Insider.”
Alex Loria is part of Beck Media & Marketing’s Los Angeles team, where she represents entertainment and lifestyle clients. She works to develop unique angles and strong campaigns in order to achieve high-quality placements for her clients across various platforms. Some of her clients include the Casting Society of America and Working Dog Productions.
With a background in lifestyle public relations, Alex brings forth a distinctive ability to foster existing media relations to help elicit tremendous results. She thrives on organization, communication and teamwork.
Alex graduated from the University of California, Santa Barbara with a B.A. in psychology and minor in professional writing with an emphasis on multimedia communication.
Aubrey Siegel is part of Beck Media & Marketing’s New York City-based account team. She works on strategic media relations, executive visibility, trade and consumer editorial publicity, unit publicity and special event planning and production for a variety of clients that have included National Geographic Channels U.S., Sony Pictures Television, Netflix, Academy of Motion Pictures Arts & Sciences (AMPAS), and Hulu, among others.
Past special projects have included the Oscar Roadtrip, a promotional 20-day, 11-city, social-media-driven, cross-country tour for the 2013 Oscars that brought movie fans across the country up close and personal with a real Oscar statuette.
Originally from Florida, Aubrey loves the culture, energy and concept of 24/7 delivery in NYC. In her spare time, she likes binge-watching TV, reading books and cooking blogs, going to concerts and continuing her quest to find the best bowl of ramen in NYC. Aubrey also plays lacrosse, soccer and tennis, and currently volunteers as a lacrosse coach for a 7th/8th grade girls team in the New York City area.
Aubrey joined Beck Media from HarperCollins Publishers, where she executed publicity campaigns for titles under the It Books and Harper Design imprints, specializing in celebrity, pop culture, fashion and sports books. She graduated from the University of Florida with a B.S. in journalism, a B.A. in sociology, with minors in sustainability studies and women’s studies.
Twitter: @aubsiegel
Bianca Doria is a member of Beck Media’s Los Angeles team and works with various entertainment, TV and nonprofit clients.
Driven by her passion for entertainment, Bianca strives to secure top placement for her clients across numerous media. Her clients include the veterans affairs nonprofit Got Your 6 and several of Beck Media’s top producers in the unscripted television space.
As an Air Force brat, Bianca thrives on change and enjoys tackling new projects. She is a UCLA graduate and holds a Bachelor of Arts degree in Communication Studies.
Locally world famous as one of the tallest public relations account executives in Los Angeles, Brad Stapleton works with Beck Media clients in both the entertainment and technology spheres, as well as those that occupy the space between the two.
Brad collaborates and executes publicity campaigns across print, broadcast, online and social media platforms for production houses A. Smith & Co. Productions and BASE Productions, technology companies like Civolution, and the entertainment technology conference NAB Show.
Brad joined the agency from personal publicity firm WKT PR, where he learned the ins-and-outs of the entertainment industry, contributing to campaigns for a variety of actors, directors, and writers working in both the movie and television spheres.
A proud Bruin, Brad graduated from the University of California, Los Angeles with a Bachelor of Arts in Anthropology.
Christina Ferraro oversees the day-to-day operations of the agency’s Los Angeles, New York, and Austin offices. In addition, Christina is responsible for providing support to the president and administering the foundation’s internal operations.
At Beck Media she manages the full range of administrative, logistical and operational duties in a wide variety of program areas such as human resources, budgeting, event sales and logistics, information technology, property management and our college campus internship program.
Christina serves as the acting director of the Television Publicity Executives Committee (TPEC). In that role she manages the day-to-day operations and events for the non-profit Committee.
Christina also spearheads live event logistics for many of Beck Media’s clients, including NYC Television Week, Got Your 6, Women in Hollywood, YouTube’s Summer with Cimorelli, and events for National Geographic.
In her free time, you can find Christina hanging out with her rescue pup, Chance. Both Christina and Chance were featured in an episode of CBS’s “Lucky Dog”. Chance and Christina love to be outdoors running, hiking, or just hanging out at the beach.
Christina is also very passionate about volunteering her time coaching girl’s high school basketball where she was part of the CIF Championship team.
Born and raised in O-H-I-O, Christina brings that strong work ethic combined with Midwestern friendliness to the Beck team. She received her degree from Youngstown State University, and while there, she was a full-time scholarship athlete in women’s basketball.
Christina joined Beck Media from Jerry Bruckheimer Films. Prior to that she had eight years of experience overseeing red carpet press logistics for Viacom Awards Shows, and eight years as an Operation and Sales Director for TUI Travel where she project managed both domestic and international programs as well as sales and marketing efforts for on campus and onsite.
Corinne Zuleger joined the Beck Media team in Austin, TX after working with a variety of travel and hospitality clients, food and beverage, and product industries as well as music-oriented organizations and festivals. Some past clients include SXSW Film, Bunkhouse Group, Hotel Granduca, Moontower Comedy Festival, National Mango Board, New Waterloo, Outdoor Voices, Texas Department of Transportation and more.
As a member of the Beck Media team, Corinne works on a number of entertainment and lifestyle clients including Amazon, Sundance Now, Johnsonville Sausage, among others. She received her B.A. in communication studies from St. Edwards University. In her spare time, she enjoys traveling, seeing live music and spending time outdoors.
Born and raised in Houston, Texas, Dea Radovancevic works in the Austin office to stay close to both the music scene and home.
Dea graduated from The University of Texas at Austin with a Bachelor of Science in advertising with a specialization in media and a minor in film. Her passion for media relations and writing brought her to join the Beck team in 2016.
Dea is interested in media consumption, particularly global media, the differences in old versus new media, as well as the use of literacy for civic engagement and action. Outside of work hours, you’ll find her blasting Chopin’s nocturnes while drafting film adaptations of children¹s books.
Beck Media & Marketing will carefully tailor a thorough, goal-oriented outreach campaign and activity timeline complete with focused pitches that result in impactful media coverage.
Press releases, company backgrounders, executive bios, feature stories, executive byline articles, photography, and general copy writing. The media kit, regularly updated, is a powerful strategic communications tool. What was once a folder full of paper now has the potential to be a multi-media newsroom.
Beck Media & Marketing uses well-established media relationships and smart outreach strategies to get you results. We’re connected to the key trade and business media in the entertainment and technology industries, as well as consumer TV, radio and alternative media outlets. With our targeted outreach, you’ll get all the coverage you want, and none of the coverage you don’t.
We’ve successfully coached corporate executives and on-camera talent in the art of the interview. Most people think that what they say is all that counts, but the difference between an interview and a great interview is in the details. We’ll teach your executives or talent the secrets to a great interview.
We’ll get the right executive or representative from your organization in front of the right trade show or conference audience and prepare him or her to deliver the right message with style and grace.
The right partnership can extend your message and create meaningful, measurable marketing wins – often at a fraction of the cost of paid media. We’ll find the right partners, strike the right deals, and make sure your brand is the hero.
Popular and emerging social media platforms including Twitter, Facebook, YouTube, Instagram, Snapchat, and others should be integral to most marketing and communications plans. We will define the scope of a smart social media footprint for your company or project, and then activate it in a goal-oriented, purposeful manner.
Beck Media specializes in the unexpected. Whatever your budget, we will create an alternative marketing event, stunt, or guerilla campaign that will get your project, company or brand the media attention you need to succeed.
There are true crises, and there are important moments where careful communication can make a big difference in the outcome. It’s important to know the difference between the two. We do, and whatever your situation, we’ll calmly, rationally and effectively help you prepare for and navigate the situation.
As the outsourced marketing department for an early stage, venture-backed startup, we can advise where best to direct limited resources to generate outsized results.
Whether you are a B2B or B2C player, all brands are now expected to be content creators — in addition to building their core businesses. Beck Media & Marketing advises our clients on how best to distill a brand message into high quality social and digital media content. And if you like, we can even produce it for you.
Whether it’s social media, paid media, or earned editorial media, it’s all media. And in our experience, brands win when they take a holistic approach to their marketing and communications efforts. Beck Media advises our clients on how best to direct resources to achieve business objectives.
For more than a decade, Beck Media has collaborated on traditional, social and digital publicity with multiple divisions of NBCUniversal, supporting an array of successful broadcast, cable, first-run syndication, and made-for-digital content, as well as major events including premieres, live events, TCA Press Tour and Comic-Con International: San Diego.
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Networks. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in 85 million U.S. homes.
Beck Media & Marketing is proud to support executive and trade visibility efforts for National Geographic Channels US, and also conducts consumer-facing publicity campaigns for some of The Channels’ series.
Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers.
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.r.
Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it.
Fullscreen is a global youth media company that develops online creators and programs multi-platform entertainment experiences.
NAB Show, held annually in Las Vegas, is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With more than 100,000 attendees from 156 countries and 1,550+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment.
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love by creating amazing experiences that celebrate the best of entertainment and technology.
Beck Media & Marketing has supported Hulu Original series, and also led external publicity efforts for AdZone, Hulu’s annual presentation of Super Bowl commercials.
As part of the Academy’s increased focus on digital content and social engagement with its members and the industry at large, Beck Media executed social engagement and traditional publicity during the 14-day cross-country Oscar Roadtrip.
The event kicked off in New York City on “Good Morning America,” and saw an Oscar statuette wind its way across North America in an RV, accompanied by a pair of comedic performers. As directed by social media requests, the Oscar toured the country and ultimately arrived on the red carpet for the 85th Academy Awards.
The Red Bulletin features breathtaking stories out of the World of Red Bull and its Playgrounds. Delivering the unexpected, the magazine honors those who don’t play by the rules, who push the limits, have a lust for life, swim against the current, who have a passion for adventure and are not afraid to walk courageous new paths. The Red Bulletin is globally available as print magazine, e-Paper, App and online.
Beck Media provides communications and other services to ZipRecruiter, the easiest and most powerful job posting service on the web. For job seekers, it’s the best place to look for meaningful work, with millions of jobs available at any given time. For employers, ZipRecruiter is the fastest way to hire great people. Learn more at www.ZipRecruiter.com.
The People/Entertainment Weekly Network is a free, advertiser-supported streaming video service from the world’s most respected entertainment media brands.
Call Us: 310.300.4800 | Email: info@beckmedia.com
