We represent studios, networks, producers, and an incredible mix of established players and venture-backed start-ups that are currently inventing the future of video, brand marketing, and live entertainment. We also work with inspiring and influential entertainment-related non-profits and industry trade groups.
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First, we work with you to clearly define a vision of success.
Then, we customize a suite of services to achieve your business goals.
It sounds simple,
We are a small agency with big ideas. Drawing on almost 20 years of experience in entertainment and technology, publicity and marketing, we make those ideas spring to life through energetic account management and meticulous attention to details.
If you’d like to learn more about how Beck Media & Marketing can help you achieve your business goals, GET IN TOUCH.
Building on a successful career as a communications executive for leading television, technology, and interactive entertainment companies, Todd Beck established Beck Media & Marketing in 2000 to give companies access to a personalized, business-minded media relations and strategic marketing solution.
Today, Todd is primarily responsible for maintaining the agency’s results-oriented culture of creativity, curiosity, innovation, improvement, honesty, respect, and technology that makes Beck Media a great agency to work for (from the staff perspective), and with (from the client perspective).
Todd’s diverse background, experience and interests correlate closely with Beck Media’s areas of focus which span content creation and exploitation on TV, web, mobile, and social media, and whatever medium comes next. An inveterate media hound with long and strong media relationships and an offbeat creative marketing streak, Todd contributes extensively to the agency’s client campaigns.
Before starting Beck Media, Todd worked in agency, network, and web 1.0 companies. He graduated from Cornell University’s College of Arts & Sciences with a Bachelor of Arts degree (Economics). Todd is a member of the Academy of Television Arts & Sciences, the Chairman of the Television Publicity Executives Committee, and a National Vice President of the Muscular Dystrophy Association.
Steve Spignese
Steve Spignese manages the Santa Monica headquarters of Beck Media & Marketing. He oversees more than 15 staffers and directs account teams agency-wide on behalf of the company’s entertainment clients. Each agency account team is dedicated to serving clients with creative and dynamic work that influences offline, broadcast, and online audiences.
Steve’s teams of PR pros have planned and executed campaigns on behalf of content seen by broadcast, cable, and OTT audiences on Animal Planet, Facebook Watch, National Geographic, NBC, Netflix, and many others created by a variety of independent and established producers including Endemol Shine North America, Lionsgate, MGM Studios, Sony Pictures Television, and Warner Bros. Television Group.
In addition to overseeing PR for the creators of shows like “American Ninja Warrior,” “MasterChef” and others, he also takes a leading role with clients like AEG Global Partnerships, the NAB Show (the world’s largest entertainment media technology conference), and the Academy of Motion Pictures Arts & Sciences. Steve also led efforts on behalf of the Television Academy Foundation; the charitable arm of the Academy of Television Arts & Sciences.
Prior to joining Beck Media & Marketing in 2004, Steve oversaw marketing and PR at The L.A. Office, a promotions firm dedicated to bringing brands and entertainment properties together for mutually beneficial marketing programs. He began his career with a seven year plus stint at Rogers & Cowan where he represented a variety of high-profile actors, writers and producers. He left R&C to work at online pioneer Yahoo! where he handled PR on behalf of that company’s entertainment properties.
Steve is an active member of the Television Academy, where he currently serves as a Governor of the Public Relations Peer Group. He’s also served on the Daytime Awards Committee, and the Public Relations Peer Group Executive Committee.
Steve studied at the University of Kent, in Canterbury, England, and graduated Phi Beta Kappa from the University of Massachusetts with a Bachelor of Arts degree in Communication.
A veteran communications and marketing executive, Tom McAlister has launched, built and sustained media and technology brands for more than 15 years. His work experience puts him at the intersection of entertainment and digital, like Beck Media itself.
Tom rejoined Beck Media & Marketing and started the Austin office after working at Hulu, where he served as head of content marketing. In that role Tom was charged with leveraging content to increase user engagement and build demand for Hulu’s licensed and exclusive series. He also oversaw all aspects of the marketing campaigns for Hulu’s slate of original series.
Prior to his time at Hulu, Tom worked for Warner Bros. Worldwide Television Marketing, the marketing arm of Warner Bros. Television Group (WBTVG). In the role of director, publicity initiatives, Tom developed innovative strategic partnerships and promotional programs to support series within the WBTVG portfolio. As a show publicist, Tom led studio-side launches for hit series including “Arrow” and “Person of Interest.”
During his first span at Beck Media & Marketing, Tom served as technology team lead, providing outsourced marketing communications counsel to technology and digital content companies in a variety of industries. Prior to that Tom worked at PMK*BNC, where he rose from assistant level to account supervisor across a six year stretch and addressed the communications needs of television, film and live events clients.
Tom earned an English degree from Miami University (Ohio), and he is a member of the Writers Guild of America, the Academy of Television Arts & Sciences, and PromaxBDA. He lives in Austin, Texas with his wife and two children.
As the head of Beck Media’s Atlanta office, Stephanie Booker specializes in clients working at the intersection of entertainment and technology. Stephanie develops and executes publicity and creative strategy campaigns spanning digital marketing, social stunts, and strategic media relations for a client roster that has included NBC Universal, Academy of Motion Pictures Arts & Sciences, HULU, AEG Global Partnerships, Mark Gordon Productions, RightThisMinute, MTV Networks, the Academy of Television Arts & Sciences Foundation, and the NAB Show, among others.
Stephanie also spearheads many of Beck Media’s special projects and large-scale events, including the campaign for the 2014 hit film “Camp Takota,” starring YouTube sensations Grace Helbig, Hannah Hart and Mamrie Hart; 2013 Comic-Con favorite, “The Sidekick,” and television producer Tom Fontana’s “Borgia,” the eponymous domestic market introduction of his hit European series.
In her free time, you can find Stephanie rushing to the beach to catch the sunset, jamming to Meat Loaf’s “Bat Out of Hell,” and scheming new ways to get to New York City – just to eat a Num Pang sandwich. She is also very passionate about prison reform, and volunteers for several organizations tackling issues to this end.
Born and raised in Georgia (Go Dawgs!) Stephanie serves her PR hustle with a side of Southern hospitality. She joined Beck Media from personal and corporate publicity firm WKT PR where she executed campaigns for Paramount Digital, Pepsi Digital and a variety of notable actors, directors and writers. Prior to WKT, she was a member of the media relations team at “Entertainment Tonight” and “The Insider.”
Aubrey Siegel heads up Beck Media & Marketing’s New York City-based account team. She works on strategic media relations, executive visibility, trade and consumer editorial publicity, unit publicity and special event planning and production for a variety of clients that have included National Geographic Channels U.S., Sony Pictures Television, Netflix, Academy of Motion Pictures Arts & Sciences (AMPAS), and Hulu, among others.
Originally from Florida, Aubrey loves the culture, energy and concept of 24/7 delivery in NYC. In her spare time, she likes binge-watching TV, reading, going to concerts and continuing her quest to find the best bowl of ramen in NYC. Aubrey also plays lacrosse, soccer and tennis, and currently volunteers as a lacrosse coach for a 7th/8th grade girls team in the New York City area.
Aubrey joined Beck Media from HarperCollins Publishers, where she executed publicity campaigns for titles under the It Books and Harper Design imprints, specializing in celebrity, pop culture, fashion and sports books. She graduated from the University of Florida with a B.S. in journalism, a B.A. in sociology, with minors in sustainability studies and women’s studies.
Christina Ferraro leads Beck Media’s events team. Her signature skills of problem solving, flexibility, and meticulous attention to detail provide a thorough and precise service to Beck Media’s clients.
She responds quickly to changing circumstances, always maintaining an upbeat, can-do attitude, which means that events go smoothly from concept to completion. Christina advances her clients’ goals by making the most of their event experiences, while minimizing cost.
She has a wealth of experience producing a variety of events, both for local and nationally recognized companies. As a seasoned event director, Christina has produced activations for Amazon Prime Video with the Indy 500 Media Center takeover, National Geographic’s “Before the Flood” premiere, Amazon Prime’s The Grand Tour Prius press stunt, and a variety of live events like MTV’s Video Music Awards, Nickelodeon’s Kids Choice Awards, The Emmy Awards, and many others.
In addition to managing in-house event logistics, Christina serves as the acting director of the Television Publicity Executives Committee (TPEC) where she manages the day-to-day operations and events.
In her free time, you can find Christina hanging out with her rescue pup, Chance. Both Christina and Chance were featured in an episode of CBS’s “Lucky Dog”. Chance and Christina love to be outdoors running, hiking, or just hanging out at the beach.
Locally world famous as one of the tallest public relations account executives in Los Angeles, Brad Stapleton works with Beck Media clients in both the entertainment and technology spheres, as well as those that occupy the space between the two.
Brad collaborates and executes publicity campaigns across print, broadcast, online and social media platforms for production houses A. Smith & Co. Productions and BASE Productions, technology companies like Civolution, and the entertainment technology conference NAB Show.
Brad joined the agency from personal publicity firm WKT PR, where he learned the ins-and-outs of the entertainment industry, contributing to campaigns for a variety of actors, directors, and writers working in both the movie and television spheres.
A proud Bruin, Brad graduated from the University of California, Los Angeles with a Bachelor of Arts in Anthropology.
Kristi Mexia is a part of Beck Media & Marketing’s Los Angeles team where she represents sports, entertainment and technology clients. She works to develop and execute strategic public relations campaigns for companies that include AEG, Landmark Entertainment Group and The Los Angeles Film School.
Prior to Beck Media, Kristi was at Tennis Channel, the only 24-hour programming network dedicated to the sport, where she worked at the intersection of corporate entertainment and consumer communications. At Tennis Channel, she was directly responsible for outgoing communications, certain social media channels as well as managing PR around the network’s original programming slate.
A proud Trojan, Kristi graduated from the University of Southern California with a B.A. in Public Relations and a minor in cinematic arts. She also holds a Masters of Science from the London School of Economics and Political Science where she studied global communications.
Sarah Post creates tailored PR and marketing strategies for entertainment, lifestyle and consumer brands that garner a steady stream of media coverage across an extended period of time. Through creative activations and thoughtful storytelling, Sarah has helped clients develop compelling narratives that are news worthy.
Past and current clients include: public relations campaigns for original series on Netflix and Amazon Prime; regional and national press outreach for SVOD services like Sundance Now; and event PR including red carpet management for SXSW Film, Red Bull, Macy¹s, and Restoration Hardware.
In her free time, she enjoys traveling and collecting vinyl records.
Sarah earned her Bachelor of Business Administration in International Business and a Plan II Honors Bachelor of Arts at the University of Texas at Austin.
Sharn Norman is part of Beck Media and Marketing’s Los Angeles team, where she develops and implements creative PR and communications strategies for a client roster that has included: NBC Universal, Netflix, Grace: A Storytelling Company, Beyond Productions, National Geographic Channel and the Critics’ Choice Awards.
Originally from the Land Down Under, Sharn was Publicity Manager at the Nine Network for over 6 years. She oversaw the launch and following four seasons of The Voice Australia, the highest-rated light- entertainment program in the country’s history; in addition to leading the national publicity strategy for other network programs including 60 Minutes, Big Brother and The Block, as well as programming from Warner Bros., NBC and Sony Pictures Television to name a few.
With both in-house and agency experience, Sharn has a diverse knowledge of communications, digital and media relations and thrives on delivering outstanding results for clients and media contacts alike.
Sharn’s professional experience is also backed by studies, she holds a Bachelor of Business majoring in Public Relations.
A Texas native, Tierney joined the Beck Media Austin office from San Francisco. At Beck, Tierney primarily works with technology clients and those that operate at the intersection of entertainment and tech.
Previously Tierney worked at a technology PR firm in Silicon Valley where she learned the ins and outs of the technology industry. She worked with both consumer tech and enterprise companies, ranging from start-ups to public companies.
When Tierney’s not at work, you can find her at the lake, looking for the best taco in town or rooting the San Antonio Spurs on to another championship.
A proud Horned Frog, Tierney graduated from Texas Christian University in Fort Worth with a Bachelor of Science in public relations and advertising with a minor in Spanish.
Adrianna Paidas is a part of Beck Media’s New York City team where she works on executive visibility, trade and consumer editorial publicity, and special events for a variety of entertainment clients including National Geographic, Grace: A Storytelling Company and Netflix. With a background in journalism and an inherent soft spot for a good story, Adrianna works to drive client narratives across the always-changing media landscape.
Prior to Beck, Adrianna worked at Grove Atlantic, where she helped execute publicity campaigns for a variety of literary fiction and nonfiction books and worked with bestselling authors including Pulitzer finalist Joyce Carol Oates and hunger activist Frances Moore Lappé. Before Grove, she worked in both editorial and production for New York Moves, a lifestyle entertainment magazine.
A proud journalism graduate of the University of Florida, she couldn’t imagine a better city than NYC in which to rep the Gators.
Beck Media & Marketing will carefully tailor a thorough, goal-oriented outreach campaign and activity timeline complete with focused pitches that result in impactful media coverage.
Beck Media & Marketing uses well-established media relationships and smart outreach strategies to get you results. We’re connected to the key trade and business media in the entertainment and technology industries, as well as consumer TV, radio and alternative media outlets. With our targeted outreach, you’ll get all the coverage you want, and none of the coverage you don’t.
The right partnership can extend your message and create meaningful, measurable marketing wins – often at a fraction of the cost of paid media. We’ll find the right partners, strike the right deals, and make sure your brand is the hero.
Beck Media has an in-house events team that regularly produces premieres, junkets, retail activations, tastemaker gatherings and media events across the country — and we do so for major clients ranging from A to Z (Amazon to ZipRecruiter, that is).
Beck Media specializes in the unexpected. Whatever your budget, we will create an alternative marketing event, stunt, or guerilla campaign that will get your project, company or brand the media attention you need to succeed.
Whether you are a B2B or B2C player, all brands are now expected to be content creators — in addition to building their core businesses. Beck Media & Marketing advises our clients on how best to distill a brand message into high quality social and digital media content. And if you like, we can even produce it for you.
We’ll get the right executive or representative from your organization in front of the right trade show or conference audience and prepare him or her to deliver the right message with style and grace.
Popular and emerging social media platforms including Twitter, Facebook, YouTube, Instagram, Snapchat, and others should be integral to most marketing and communications plans. We will define the scope of a smart social media footprint for your company or project, and then activate it in a goal-oriented, purposeful manner.
There are true crises, and there are important moments where careful communication can make a big difference in the outcome. It’s important to know the difference between the two. We do, and whatever your situation, we’ll calmly, rationally and effectively help you prepare for and navigate the situation.
We’ve successfully coached corporate executives and on-camera talent in the art of the interview. Most people think that what they say is all that counts, but the difference between an interview and a great interview is in the details. We’ll teach your executives or talent the secrets to a great interview.
As the outsourced marketing department for an early stage, venture-backed startup, we can advise where best to direct limited resources to generate outsized results.
Press releases, company backgrounders, executive bios, feature stories, executive byline articles, photography, and general copy writing. The media kit, regularly updated, is a powerful strategic communications tool. What was once a folder full of paper now has the potential to be a multi-media newsroom.
For more than a decade, Beck Media has collaborated on traditional, social and digital publicity with multiple divisions of NBCUniversal, supporting an array of successful broadcast, cable, first-run syndication, and made-for-digital content, as well as major events including premieres, live events, TCA Press Tour and Comic-Con International: San Diego.
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Networks. The Channels have carriage with all of the nation’s major cable, telco and satellite television providers, with NGC currently available in 85 million U.S. homes.
Beck Media & Marketing is proud to support executive and trade visibility efforts for National Geographic Channels US, and also conducts consumer-facing publicity campaigns for some of The Channels’ series.
Facebook Watch is a place to discover and enjoy shows on Facebook. Home to a wide range of shows – from scripted dramas to reality, comedy and live sports – Facebook Watch is a video platform where episodic content, community and conversation come together. This is a personalized viewing experience, where you can discover new series based on what your friends are watching, and catch up on the shows you follow. Facebook Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and on TV apps listed here: https://videoapp.fb.com/.
Discover more at https://www.facebook.com/watch.
Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without barriers.
Netflix is the world’s leading internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films.
Amazon Prime Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it.
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love by creating amazing experiences that celebrate the best of entertainment and technology.
Beck Media & Marketing has supported Hulu Original series, and also led external publicity efforts for AdZone, Hulu’s annual presentation of Super Bowl commercials.
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC AMERICA through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division.
Beck Media provides communications and other services to ZipRecruiter, the easiest and most powerful job posting service on the web. For job seekers, it’s the best place to look for meaningful work, with millions of jobs available at any given time. For employers, ZipRecruiter is the fastest way to hire great people. Learn more at www.ZipRecruiter.com.
As part of the Academy’s increased focus on digital content and social engagement with its members and the industry at large, Beck Media executed social engagement and traditional publicity during the 14-day cross-country Oscar Roadtrip.
The event kicked off in New York City on “Good Morning America,” and saw an Oscar statuette wind its way across North America in an RV, accompanied by a pair of comedic performers. As directed by social media requests, the Oscar toured the country and ultimately arrived on the red carpet for the 85th Academy Awards.
The Red Bulletin features breathtaking stories out of the World of Red Bull and its Playgrounds. Delivering the unexpected, the magazine honors those who don’t play by the rules, who push the limits, have a lust for life, swim against the current, who have a passion for adventure and are not afraid to walk courageous new paths. The Red Bulletin is globally available as print magazine, e-Paper, App and online.
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies that are behind some of the most prominent hit television formats and series in the world.r.
Call Us: 310.300.4800 | Email: info@beckmedia.com
