Beck Media & Marketing - We partner with leading businesses at the intersection of media and technology

Capabilities

Communications & PRClear, concise and results-oriented
Integrated Marketing ServicesFrom brand identity, messaging and positioning to social media and influencer strategies
Earned MediaThrough media relations, activations and events
Content DevelopmentCollaborating with clients to tell the stories that push brands forward
Reporting & InsightsUsing innovative tools to communicate success and value
Giving BackTo support nonprofits and important causes in our communities

Our Clients

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For more than 20 years, BECK Media has served clients at the intersection of entertainment and technology. From seed-stage start-ups to category disrupting venture-backed innovators and global media giants, we bring our clients’ narratives to life through compelling storytelling across earned media, original content, social media, special events and on emerging platforms. Our powers of creative ideation help brands achieve the recognition they need to succeed.

Todd Beck

Building on a successful career as a communications executive for leading television, technology, and interactive entertainment companies, Todd established BECK Media in 2000 to provide companies access to personalized, business-minded strategic marketing and communications solutions.

Before starting BECK Media, Todd handled communications in an agency setting, at a major U.S. broadcast television network, and at a trailblazing online casual gaming company. Today, Todd works with founders and CEOs to help them build and grow lasting companies and brands. He is primarily responsible for maintaining the agency’s results-oriented culture of creativity, innovation, and technology. An inveterate media hound with an offbeat creative marketing streak, Todd leads business development, capabilities expansion and team growth, as well as BECK’s unscripted content initiative which has an array of projects currently in development.

Todd graduated from Cornell University’s College of Arts & Sciences with a Bachelor of Arts degree (Economics) and is a member of the Academy of Television Arts & Sciences. In a moment of pandemic lockdown inspiration, he established Pledge4.org, the non-extractive giving circle which distributes new business opportunities to participating agencies in order to generate philanthropic donations for good causes. Todd is also the longest-serving executive committee member, Treasurer and three-term past Chair of the Television Publicity Executives Committee.

In any given week, you can find Todd traveling around his native Los Angeles via bicycle, train, or electric skateboard to find new points of view, fresh air and unexpected connections. If you ever need a restaurant recommendation, reach out any time.

Tom McAlister

Tom serves as president for BECK Media. In that role he helps some of the media and technology industries’ leading companies influence audiences and create value.

Tom oversees all of BECK’s account teams and operations across its locations in Austin, Atlanta, New York City, and the company’s headquarters in Santa Monica.

Since rejoining BECK Media in 2014, Tom has led campaigns for clients including ZipRecruiter, National Geographic and Meta, among others. He established and continues to lead BECK Purpose, the company’s pro bono corporate social responsibility initiative, which has donated hundreds of staff hours to nonprofits that are working to address issues like homelessness and social justice in the communities where BECK operates.

Tom first worked for the agency from 2009-2010, before being named director of publicity initiatives at Warner Bros. Worldwide Television Marketing and then head of content marketing at Hulu, where he oversaw all aspects of marketing campaigns for Hulu original and acquired series. A graduate of Miami University (Ohio) and a member of the Academy of Television Arts & Sciences, Tom lives in Austin, Texas with his wife and two children. He is a recreational baker, and if you ask him very nicely, he’ll make you a pie.

Adrienne Arieff

Adrienne Arieff serves as Managing Director, Marketing for BECK Media. Her interests lie at the intersection of emerging technology and creating meaningful, integrated experiences between people and brands.

She was founder and Chief Strategist of award-winning marketing communications firm (Arieff Communications) from 2003-2015. She has helped some of the world’s leading global brands such as; adidas, Facebook, Lexus, method, and Spotify at the intersection of culture, corporate social responsibility and technology.

Adrienne has held Senior and Executive roles for Havas Life, Burberry and OutCast where she led strategy for brand discoveries, communications and marketing. She has authored 3 books: The Sacred Thread, SPA, and Fairytale Success: A Guide to Entrepreneurial Magic. Adrienne has advised (and sits on boards) of several non-profits, Venture Capital Firms, and accelerator groups including: UpFront Ventures, Highway 1, Universal Giving, Room To Read, Accel Foods, Enterprise for High School Students, Glide Memorial, Accountability Counsel, Dress For Success and The Roberts Enterprise Development Fund.

She has been an advocate and doer in the space of mentorship for over 10 years and runs a non-profit called Project Mentor that has impacted the lives of hundreds of mentees and mentors to date.

Stephanie Booker

Stephanie is head of BECK Media’s Atlanta office.

Stephanie develops publicity and creative strategy campaigns for the agency’s clients in the streaming television and podcast spaces, among others. She has worked with a variety of clients, including NBC Universal, Pluto TV, MGM Television, Tenderfoot TV, BET+, AEG Global Partnerships and the Academy of Television Arts & Sciences, among many others.

She joined BECK Media in 2009 at the agency’s West Coast headquarters before relocating to Atlanta in 2017 to establish the new outpost in Atlanta’s historic Ponce City Market. Prior to BECK Media, Stephanie worked for personal and corporate publicity firm WKT PR, where she executed campaigns for Paramount Digital, Pepsi Digital and a variety of notable actors, directors and writers. She started her career as a member of the media relations team at “Entertainment Tonight” and “The Insider.”

In her free time, you can find Stephanie exploring Atlanta’s best dog-friendly spots with her rescue pup, Frank. Passionate about prison reform, she volunteers for several organizations tackling issues to this end.

Stephanie earned a bachelor’s degree in journalism and telecommunications arts from the University of Georgia.

Sharn Norman

Sharn is part of the BECK Media and Marketing Los Angeles team, where she develops and implements creative PR and communications strategies.

Originally from the Land Down Under, Sharn was Publicity Manager at the Nine Network for over six years. She oversaw the launch and following four seasons of The Voice Australia, the highest-rated entertainment program in the country’s history. She led national publicity strategies for other network programs including 60 Minutes, Big Brother and The Block, as well as programming from Warner Bros., NBC and Sony Pictures Television.

With both in-house and agency experience, Sharn has a diverse knowledge of communications, digital and media relations and thrives on delivering results for clients such as NBC Universal, Netflix, Grace: A Storytelling Company, Beyond Productions, National Geographic Channel and the Critics’ Choice Awards.

Sharn holds a Bachelor of Business majoring in Public Relations from Torrens University Australia.

Aubrey Siegel

Aubrey leads BECK Media’s New York office overseeing the account team on strategy, development and delivery of PR & communications services for a broad range of clients within scripted and non-fiction television, streaming platforms, podcasts and the broader entertainment industry.

She’s worked on strategic media relations, executive visibility, and consumer publicity campaigns for a variety of clients including National Geographic, Disney Branded Television, Spotify Podcasts, Paramount+, Netflix, ITVS and Independent Lens, EPIX, Pluto TV, All3Media America, TodayTix, Scribd, and the Academy of Motion Pictures Arts & Sciences (AMPAS), among others.

She joined BECK Media from HarperCollins Publishers, where she executed publicity campaigns for titles under the It Books and Harper Design imprints, specializing in celebrity, pop culture, design and sports books.

In her spare time, Aubrey enjoys hanging out with her dog Wally, being in the mountains, playing tennis, trying new recipes, and continuing her quest to find the best bowl of ramen. Aubrey has volunteered as a girls lacrosse coach for a local NYC club program.

She graduated from the University of Florida with a B.S. in journalism, a B.A. in sociology, and minors in sustainability studies and women’s studies.

Shannon Donnelly

Shannon is a member of BECK Media’s Los Angeles team, where she drives strategy and helps oversee media campaigns for the agency’s sports, entertainment, business, and tech clients.

Prior to joining BECK Media, she was a senior account manager at LCO, an award-winning boutique PR firm. While there, she designed, led and executed innovative PR campaigns on behalf of New York Time’s best-selling authors, iconic sports and entertainment personalities, Fortune 500 companies, Inc. 500 entrepreneurs as well as leading lifestyle experts and entertainment-industry executives.

At BECK Media, Shannon develops and implements strategic media initiatives for a broad range of client accounts. Her expertise has benefited past and current clients including AEG, The Los Angeles Film School, Lionsgate/Comic Con-HQ and SEGA, among others.

A proud native of San Francisco, Shannon graduated from Occidental College with a B.A. in Psychology and a minor in art history.

Adrianna Paidas

Adrianna Paidas is a member of the BECK Media New York City team, where she leads B2B and consumer media campaigns across scripted and unscripted television, documentaries, streaming platforms, podcasts and the broader entertainment industry.

Currently, Adrianna works with a variety of entertainment clients, including Disney Branded Television, Spotify Podcasts, and ITVS and its flagship series Independent Lens. She has most recently led consumer campaigns for the critically acclaimed Independent Lens docuseries “Philly D.A.,” and Spotify/Gimlet unscripted podcasts “Resistance” and “Stolen: The Search for Jermain.”

She’s also worked with clients including Netflix and Grace: A Storytelling Company on projects at the intersection of music and television including the Emmy-award winning Beatles-inspired animated series “Beat Bugs,” and motown-inspired series “Motown Magic.”

Prior to BECK Media, Adrianna worked at Grove Atlantic, where she helped execute publicity campaigns for a variety of literary fiction and nonfiction books.

She received a B.S. in journalism at the University of Florida, and continues to have an inherent soft spot for a good story. When she’s not working to drive client narratives across the media landscape, you can find her strolling/running/hanging in Central Park, enjoying a good meal out, or picking up some essentials at CVS.

Katie Steinberg

A member of BECK Media in New York City, Katie leads B2B and consumer media campaigns for a range of clients within scripted and unscripted television, streaming platforms, podcasts, technology and the broader entertainment industry.

Katie has worked on strategic media relations, executive visibility and consumer publicity campaigns for a variety of clients including Blue Ant Studios, WEBTOON, Spotify Podcasts, Paramount+, National Geographic, Netflix, ITVS and Independent Lens, All3Media America, MGM, Endemol Shine North America, 44 Blue Productions and Scribd, among others.

Previously, Katie worked as part of the communications staff for the New Jersey Devils before moving to HarperCollins Publishers, where she spent over six years handling publicity campaigns for an array of celebrity, entertainment, sports, comedy and music titles under the William Morrow and Dey Street Books imprints.

She graduated from Villanova University’s College of Liberal Arts and Sciences with a Bachelor of Arts degree. When she’s not at work, you can find Katie on the beach with a book in hand, browsing the local record store, binge-watching her latest TV obsession or hunting down the perfect plate of pasta.

Pam Olszewski

Pam joined BECK Media as a senior account executive in Austin, Texas where she supports the company’s entertainment team in carrying out public relations strategies and campaigns for clients.

Her previous experience includes executing a variety of communications and media relations initiatives, developing brand and executive content and managing account activities for B2B technology clients across diverse industries. Prior to that she worked for National Geographic Channel in Washington, D.C., and further built her background in PR and corporate communications in New York City.

Pam holds a master’s degree in public relations and corporate communication from NYU and a Bachelor of Journalism from the Missouri School of Journalism.

Yurie Kwon

Yurie joined the BECK Media New York team after starting her career in tech PR in San Francisco. At BECK, Yurie develops and executes publicity campaigns and corporate/consumer comms for a variety of entertainment and tech companies, helping to get the word out about documentary films, podcasts, scripted TV series, streaming platforms and more. Current and former clients include Paramount+, Spotify (Podcasts), WEBTOON, ITVS, Pluto TV, National Geographic, TodayTix, EPIX, and Scribd.

Prior to BECK, she spent four years at SutherlandGold Group, where she led PR efforts for a wide range of B2B and B2C tech companies including SurveyMonkey, Imgur, Cloudflare, Wonder Workshop, Goldbelly, and Carbon Black.

Yurie hails from Seoul, Korea and London, England, and graduated from the University of California, Berkeley, with a double major in English and media studies. Outside of work, she can most likely be found making the most of her AMC A-List subscription, playing volleyball with her recreational league, or curled up on the couch bingeing her latest TV obsession.

Dianna Bonvino

A New York native, and proud working mom, Dianna joined BECK Media in 2015 and specializes in strategic media relations for the BECK Media Atlanta team.

At BECK Media, Dianna leads various client accounts and executes measurable results with a focus on executive visibility, trade and consumer publicity for companies in the television production, streaming entertainment and entertainment archiving spaces. Her current clients include Campanario Entertainment, BET+, Iron Mountain Entertainment Services and Tenderfoot TV, among others.

Prior to BECK Media, she worked at HarperCollins Publishers where she carried out multifaceted digital and traditional publicity campaigns for fiction, nonfiction, genre fiction, lifestyle, and cookbooks.

Dianna is a graduate of The City College of New York, where she studied public relations and advertising. She is fluent in Spanish and her free time is spent with her family.

Taja Slydell

Taja joined the BECK Media and Marketing Atlanta team in 2020 after an extensive career in publishing and healthcare PR where she worked with health systems and life sciences clients developing integrated communications plans and thought leadership campaigns.

At BECK Media, Taja works with a wide range of clients helping to develop corporate messaging strategies and public relations campaigns for their many shows and projects. Her client work spans from all facets of entertainment, from scripted and unscripted programming, podcasts, streaming services and beyond. Her key clients include Iron Mountain Entertainment Services, Tenderfoot TV, and BET+ among others.

She has a dual degree and earned her Bachelor of Arts in Media Communications and English from Florida State University. When she’s not working on an entertainment campaign, you can find Taja at the latest beauty event thinking of her next catchy polish name, as she is co-founder of IV KULTURE Vegan Nail Lacquer, a clean beauty brand she started with her sisters in 2015.

Kelsie Davis

Kelsie is a member of BECK Media’s Austin office on the entertainment team. Starting as an intern, Kelsie joined the BECK team after graduating from Texas State University with a Bachelor of Science in Public Relations. Current clients include Facebook Watch, A. Smith & Co. Productions and Magical Elves.

When not at work or watching reruns of her favorite shows, you can find Kelsie at a yoga studio downtown, taking long walks with her miniature dachshund, Charli, or out at brunch with her friends.

Mackensie Freeman

Mackensie is a member of BECK’s Atlanta team, where she works for clients such as Tenderfoot TV, Double Elvis, Pluto TV, and others. She is based out of New York City, but travels to and from Atlanta for work and family.

Prior to her official start at BECK in August 2021, Mackensie interned with the agency for 16 months, most of which was during her senior year of college at the University of Michigan (Go Blue!), where she majored in Communication and Media and double minored in Digital Studies and Performing Arts Management & Entrepreneurship. While in college, Mackensie managed a local jazz artist and was involved in leadership positions for numerous clubs. She also interned at a local food/lifestyle PR agency before her junior year.

While not working, Mackensie enjoys playing with her pet guinea pigs, working out, reading, drinking Diet Coke, obsessing over Harry Styles, and exploring. She is also very passionate about helping others with their goals and career paths.

Isabella Grella

Isabella is a member of BECK Media’s New York City team, where she does strategic communications for clients across the documentary, podcast and streaming spaces.

Isabella joined BECK Media after graduating from Syracuse University’s S.I. Newhouse School of Public Communications with a Bachelor of Science in Public Relations. With internship experience ranging from corporate communications to beauty PR, she is now delighted to represent clients responsible for the storytelling we all know and love, from Disney Branded Television to Spotify Podcasts and beyond.

Striving to be a lifelong learner, Isabella can be found outside of work training as a runner, cooking the next best recipe from NYT Cooking (#not an ad), or traveling with her friends and family. She volunteers at her local literacy organization in New Jersey.

Rebecca Szlajen

Rebecca is a member of BECK Media’s New York City team, where she works with clients across multiple fields of entertainment, including Paramount+, Spotify Podcasts, Blue Ant Studios and WEBTOON.

Rebecca joined BECK Media after working in advertising and marketing for a year, with internship experience varying from entertainment to IT. Rebecca graduated from Ithaca College’s Park School of Communications with a Bachelor of Science in Communication Management and Design, a concentration in corporate communication and a minor in journalism.

A television and comics junkie, Rebecca spends her free time obsessing over the latest superhero shows and animated comedies or binging sci-fi podcasts. She also volunteers on the executive board for PRSA’s New Professionals chapter.

Sam Shier

Samantha is a member of BECK Media and Marketing’s Los Angeles entertainment team, where she implements thoughtful and newsworthy PR, communication, and executive visibility strategies across a variety of clients including Meta and Spotify.

An LA native, Samantha launched her career at Sony Pictures Entertainment, where she worked on motion picture publicity and awards campaigns over the course of five years. She executed PR strategies for tentpole films including Quentin Tarantino’s Once Upon a Time in Hollywood, Spider-Man: Homecoming, Men in Black: International, The Girl in the Spider’s Web, and Jumanji: The Next Level among many others, as well as Sony Pictures Animation titles such as Spider-Man: Into the Spider-Verse, Peter Rabbit and Goosebumps. Samantha’s enthusiasm for the entertainment industry began in college while she worked in publicity across HBO, Allied Integrated Marketing, and Sony.

She attended the University of California, Berkeley where she earned a Bachelor of Arts in Media Studies and a minor in Economics. When not working, Samantha spends her free time binging all of the current television shows, while she also enjoys traveling and exploring new restaurants.

Katie O’Connell

Katie is a member of BECK Media and Marketing’s Los Angeles team, where she works on clients across the entertainment and tech spaces, including Spotify and Meta – Facebook and Instagram.

Prior to graduating from UCLA with a bachelor’s degree in Communication Studies, Katie interned at a PR agency working with clients in the food and tech industries, as well as at the Beverly Hills Chamber of Commerce, focusing on social media marketing and events. In these internships, she was able to combine her passion for writing with her love of media, and decided PR was where she wanted to begin her career.

When not working, you can find Katie with her nose in a book, on long walks around the westside of LA listening to podcasts, baking or enjoying the sunshine at the beach or on a hike.

Kenna Lee

Kenna is a member of BECK Media and Marketing’s Los Angeles team where she works on an array of entertainment and tech clients including Facebook and Instagram.

Born and raised in Michigan, Kenna attended Central Michigan University where she earned a Bachelor of Applied Arts in Integrative Public Relations. In 2017, she moved to Los Angeles to pursue her dreams of living and working in a big city. Since then, Kenna has done social media marketing across several industries and has spent the last two years working in tech PR before joining BECK’s entertainment team in 2022.

In her spare time, you can find Kenna watching a documentary, supporting her friends at drag shows in West Hollywood, traveling or going to music festivals across the country.

At BECK, our core values are rooted in excellence, empowerment, integrity and play. We refer to these values often and use them as the foundation for an exceptional culture.

Daily life at BECK is infused with work/life balance, giving back to the community, having fun together and treating everyone with respect. If you join us, you’ll meet a diverse group of people who also happen to be smart, kind and great at their jobs.

Our team is known for supporting each other, whether we’re brainstorming together, strategizing on Slack or pulling off a seemingly impossible PR feat. We’re always looking for A+ communicators and strategists —especially those who know an under-the-radar sushi spot or all-night gelateria that will haunt our dreams.

Want to connect? Reach out via careers@beckmedia.com.