On Friday, May 13th, Beck Media and Shudder, the AMC-backed horror streaming service, celebrated one of the horror world’s most notorious holidays by hosting a streaming black kitten cam.
Beck Media produced a spooky live video stream of black and grey kittens and cats that racked up thousands of views, comments and shares. The kittens explored a witch’s lair, scampered over a Ouija board, chased laser pointers, and more.
The stunt generated editorial and social media coverage from TV Insider, Nerdist, Dread Central, PopSugar Pets, and many others.
Oh, and the best part? Viewers were able to help the kittens find a forever home through Venice Beach Kitten Rescue.